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What makes things memorable?
A few months ago, I was asked to talk at a BBH (Bartle Bogle Hegarty) Event in Singapore called “Insanity with a Purpose”. I’m not sure I quite worked out how the title related to the content being...
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Everything you need to know about Implicit Reaction Time (IRTs)
Implicit reaction time tests (IRTs) are one of the fastest growing approaches in market research. Online, objective and cost-effective, they capture consumers’ immediate, gut instinct or subconscious...
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How does the haze impact our brains?
We are all aware of the damaging effect the haze has on our lungs and circulatory system, but how else is it affecting us? New evidence suggests that our brains are also an unfortunate victim of air...
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